Unilever to buy Dollar Shave Club for US$1 billion
"Unilever will look to expand the subscription model Dollar Shave Club has used since 2012 to accumulate 3.2 million customers and take on brands such as P&G;'s Gillette and Edgewell Personal Care Co.'s Schick in the estimated $3 billion US men's shaving products market", write Bloomberg's Sarah Frier and Matthew Boyle.
With news that Unilever has acquired Dollar Shave Club for the tidy sum of $1 billion, it's tough not to think back to the ad that started it all. DSC has over 3.2 million members with revenue of $152 million in 2015 and on track to exceed $200 million in 2016.
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His company came to global attention after he posted a humorous marketing video about shaving on YouTube that quickly went viral.
Back in May, during an interview with CNBC's Courtney Reagan at the first-annual Shoptalk, Dubin said scaling is his biggest challenge. Dubin said the company had "long admired Unilever's purpose-driven business leadership and its category expertise is unmatched".
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Unilever, which also pays a high interest in DSC's "unique consumer and data insights, " plan to develop the brand globally.
The transaction, which enables Unilever to foray into the shaving market dominated by rival Procter & Gamble's (PG) Gillette, is expected to close during the third quarter. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann's, Lipton, Wall's, PG Tips, Ben & Jerry's, Marmite, Magnum and Lynx. The company now owns Axe and Dove soaps, but through Dollar Shave Club will further expand into the category.
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But United have now dropped the biggest of hints that he will be signing by selling his shirts on their official website. His proposed move to United will make Pogba the most expensive player in the Premier League.
But shoppers still value the convenience and choice of shopping for full baskets of diverse categories, brands, and products, capping the scalability of pure direct-to-consumer models. The unprofitable DSC does not make its own blades like competitors do, and in fact sources them from a company called Dorco, according to Lifehacker. He said Mr. Kruythoff proposed the acquisition after the two executives had spent time discussing a potential Unilever investment in Dollar Shave Club. The company has yet to reveal any compelling information about the success of either program, but it's clear that the success of Amazon's subscription-based services is making major corporations rethink how they do business.
