Facebook tests mid-roll ads to monetize growing video strategy
00:35, Jan 11, 2017
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If you thought Facebook couldn't possibly squeeze any more ads into your News Feed, think again. This is a pretty big change for Facebook, which has, until now, shied away from traditional video advertising, including "pre-roll" ads that run before a video starts.
That's all well and good, but the bottom line for Facebook, and for many video producers, is to make money. The report also suggests that the video ad will be inserted by the video publisher, and the duration of the ad can go up to 20 seconds.
Video content consumption on Facebook has soared in recent years, so the revenue-generating potential is considerable and will potentially provide publishers with a new lucrative earnings stream.
Yesterday brought encouraging news on the latter front, with a report by Recode on Facebook's plans to start running "mid-roll" ads within videos on its platform. At present, Facebook counts a view every time a video is watched for more than 3 seconds. As reported by Recode, video publishers will receive 55 per cent of ad revenue when the format officially launches this year. This means publishers must make videos that keep users' attention, otherwise there will be no money for them to make. In 2015, it created a separate video section and allowed some publishers to share revenue from standalone video ads it ran there. This definitely hints that Facebook wants its content creators to create longer duration content, if they intend to earn revenue. Over the next few months, we're going to be expanding the ad break within live videos. The ads themselves will be no more than 15-seconds long. And as they start playing automatically, Facebook videos collectively rack up billions of views every day.
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The report did not include any more information, but said that the girls were en route Abuja to be presented to the president. This is just as rumours that the girls were a new set of rescued Chibok schoolgirls went viral on the media.
On top of that, even if the video has a total length of 90 seconds, a 20-second ad can very well be inserted.
More than 310,000 people have been killed in Syria since the conflict began with anti-government protests in March 2011. Southeast of Azaz, Turkish forces have launched an offensive to take back the Islamic State-held town of al-Bab.
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The ball debuted as 2006 became 2007, and Aziz said Pittsburgh, especially Downtown, was a really different place 10 years ago. It's the first line of defense against a terrorist bomb attack, as the city is on heightened alert for New Year's Eve.
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Both James and Moriah were rushed to local hospitals where the young girl eventually died from her injuries. In this case, too, it is stated that Apple faced a lawsuit from the families of those affected.
The lawsuit requests compensatory damages in the amount of $250 million, and punitive damages in the amount of $500 million. This isn't the first time he's sued CBS or someone affiliated with the network.
Almost 20,000 customers of the South Dakota Rural Electric Association were without power as of Monday afternoon, according to AP. Heavy snow, freezing rain and wind gusts will make holiday travel treacherous in swaths of the northern United States.
She appealed to President Barack Obama and President-elect Donald Trump to rescue her family. "You must give them these things". Islamists seized the expectant Coleman and her partner inside Afghanistan in 2012 while on a backpacking trip.
US Navy ship fired warning shots at Iranian vessels
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As they turned away, the Chinese did come up on the radio and indicated they were returning to their own operations. The incident occurred about 50 nautical miles from Subic Bay, a major Philippine port and former US military base.