Facebook tests mid-roll ads to monetize growing video strategy

If you thought Facebook couldn't possibly squeeze any more ads into your News Feed, think again. This is a pretty big change for Facebook, which has, until now, shied away from traditional video advertising, including "pre-roll" ads that run before a video starts.

That's all well and good, but the bottom line for Facebook, and for many video producers, is to make money. The report also suggests that the video ad will be inserted by the video publisher, and the duration of the ad can go up to 20 seconds.

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Video content consumption on Facebook has soared in recent years, so the revenue-generating potential is considerable and will potentially provide publishers with a new lucrative earnings stream.

Yesterday brought encouraging news on the latter front, with a report by Recode on Facebook's plans to start running "mid-roll" ads within videos on its platform. At present, Facebook counts a view every time a video is watched for more than 3 seconds. As reported by Recode, video publishers will receive 55 per cent of ad revenue when the format officially launches this year. This means publishers must make videos that keep users' attention, otherwise there will be no money for them to make. In 2015, it created a separate video section and allowed some publishers to share revenue from standalone video ads it ran there. This definitely hints that Facebook wants its content creators to create longer duration content, if they intend to earn revenue. Over the next few months, we're going to be expanding the ad break within live videos. The ads themselves will be no more than 15-seconds long. And as they start playing automatically, Facebook videos collectively rack up billions of views every day.

Released Chibok Girls Go Home For Christmas
The report did not include any more information, but said that the girls were en route Abuja to be presented to the president. This is just as rumours that the girls were a new set of rescued Chibok schoolgirls went viral on the media.

On top of that, even if the video has a total length of 90 seconds, a 20-second ad can very well be inserted.

Note ban is economic loot, not fight against corruption: Rahul slams Modi
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