New Amazon Store Lets Customers Avoid Long Lines

The rollout of Amazon Go will be a slow process overall and Amazon will need to build an extensive store network in order to gain traction. If it is successful, shopping in a store might even be faster, and more preferable, to its online counterpart.

Shoppers walking into the store would call up the Amazon Go app and hold their smartphone to a scanner as they would at an airport. It uses machine learning, sensors and artificial intelligence to track items customers pick up. This automatically detects a product placed in the shopping cart or even when it has been placed back on the shelves. "Shortly after, we'll charge your Amazon account and send you a receipt".

"Most people still have two requirements", said Forrester analyst Brendan Witcher. He wrote, "I can not wait for Amazon Go".

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Amazon Go has no cashiers, no queues and no credit cards. "No. 2 is, "I want to touch and feel the product before I commit to it".

The company plans to open stores that sell a mix of "grocery essentials" and ready-made meals with no checkout lines.

Seeing as how we all need groceries to, you know, survive, why not try and revolutionize an industry that has been around for a long time, and-so long as humans need food-will more than likely always be around. The new tech has the potential to massively change the way we shop.

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Grocers have been experimenting with automated checkouts for years.

"Amazon tends to promote things long before they happen - that's part of its corporate DNA", he says, noting that it promoted itself as the "world's largest bookstore" very early on, as well as delivery-by-drone capability three years ago, which has yet to hit its mainstream operations. The Amazon Go aesthetic is similar to Whole Foods or Trader Joe's and therefore appears to be catering to yuppies and millennials.

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