Apple is reportedly testing more than 10 different iPhone prototypes

The first strong rumor floating about is that the Cupertino, California, based company will ditch the beloved LCD in favour of the better OLED display. Apple's quarterly share of the global smartphone market, meanwhile, has been shrinking year-over-year, with 12.5 percent in the third quarter compared to 13.4 percent in the same quarter of 2015. Suppliers have been asked to increase output of OLED displays and submit prototype screens with higher resolution than the ones used by Samsung.

A report from the WSJ notes that Apple is testing a high-resolution, curved-screen iPhone for its next generation of smartphones.

The move followed reports that iPhone sales have plateaued, with the portion of Americans opting for the Apple smartphone rising just 0.2 percentage points over last year-to 43.5 percent from 43.3 percent-after a gain of 1 percent between 2014 and 2015, according to a late October report from market research firm eMarketer.

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Apple may decide not to release the model because it is one of more than 10 prototypes being considered, said the people. When displaying black pixels, OLED displays are completely off, which could preserve battery life. And that can be made possible using a flexible OLED display. "According to him, two of models could be of 4.7" and 5.5" range with LCD panels, while the "premium" iPhone 8 could rock an OLED screen of undisclosed diagonal. The only major argument for it now is to aid with VR, but that too is something Apple hasn't shown much interest in - choosing to favor augmented reality instead.

With most interested in the redesigned iPhone 8, the traditional S line from Apple has been somehow laid back.

Though Apple has been selling more phones than its closest Android rivals out there, the tech giant can not ignore the fact that its smartphone business is going through a slump, and as almost every one of you know that the smartphone division is the highest revenue generating division belonging to the company.

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The latest report also repeats the claims of KGI Securities analyst Ming-Chi Kuo, who previously suggested an OLED iPhone 8 will arrive as one of several iPhone models next year. A source close to the company said Sharp would have to spend more than $5 billion to supply enough OLED panels to Apple.

However, there's no guarantee a curved-screen iPhone will even appear in 2017.

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